But first… I wanted to thank everyone for your comments on the $5.00 question. They were all so thoughtful and helpful, and I’m sorry that it’s taken me so long to acknowledge them.So, as a consolation… I give you a name… and labels… and an update!
Malt Bar Front Label
Caramel Nut Bar Front Label
I thought that it would be fun to play with the candy bar label aesthetic, instead of using wall-to-wall gold and brown and getting in line behind so many other artisan chocolatiers. Although mine may not look as fancy in a traditional way, I’m hoping that the original look will help them stand out and be appreciated. The colors pop out a bit more when printed on glossy stickers — esp the gold shadow on the letters — but you can get the idea here. What do you think?
I like the idea of each bar having its own personality portrayed by a character, and that there are nostalgic and contemporary elements to the labels. The boy was created first by my fantastic graphic designer, and I knew that it was perfect for the Malt bar — expressing pure excitement for a yummy candy bar. We thought about creating a similar girl for the Caramel Nut bar, and my graphic designer also suggested putting the boy in a cute elephant costume to suggest an elephant going after a nutty snack, but I’m not quite that brave with my labels… yet. The Caramel Nut bar arguably has a more sophisticated flavor than the Malt bar, so I thought that it would be a good idea to make it a bit more grown up — which would also signify that the bars really are for adults with $5 to spare.
I somewhat wish that the bars could be packaged all in white so they would look especially simple and neat, but I don’t have the kind of resources to do that. I’m also trying to be as eco-friendly with packaging as possible. So, instead, the bar will be placed on a greaseproof layerboard for support, sealed within a narrow strip of cellophane (made of biodegradable cellulose), and labeled with stickers on the top and bottom (the bottom label has further description, ingredients, etc). At least the bars themselves will also be partially on display that way.
For shipments, the bars will probably be packaged within two-piece recycled kraft boxes, cushioned by recycled tissue paper and possibly a candy pad, if necessary. Either kraft paper or starch-based biodegradable packaging peanuts will cushion the candy box within a cardboard box. Marshmallows will also be in cellophane bags, and probably in a thinner, fliptop box for protection.
If anyone has any packaging suggestions, please let me know. It’s so complex… And frankly, I now consider finding a reasonable priced supplier for my layerboard — who’s also friendly towards small startups — as the perhaps the crowning achievement of my life.
So, when is this all going to come together? I’m hoping around Thanksgiving. I’m still waiting to get all my paperwork… And the website is still in the works, and photographs still have to be taken. The part-time lease has started for my commercial kitchen use, unfortunately, but at least I consider it valuable to go in and get used to the facilities while making samples…