It’s hard to believe that BonBonBar has been in business for over 4 months now. The weeks go by so quickly, and before I know it, I’m off to the kitchen again on weekends to cook sugar, make ganache, temper chocolate, and everything else besides. Thankfully, I’m getting used to the production routine –and it’s becoming a routine in a good way, in that I can make everything almost by instinct, and if I or the ingredients stray, I just feel that something is off and I can usually figure out what it is.
Sales are becoming somewhat more consistent, too, but the seasonality of chocolate is always a concern. If unprotected in the summer, it simply melts; and it’s not too soon for me to deal with this — it was 85F in LA this past weekend (I survived it, and was grudgingly grateful for the practice run in heat with little pressure). I’ll be able to ship Ground and USPS in the summer in Southern California b/c it takes 1 day, but for other areas of the country, it’ll have to go overnight, which will cut down on sales given the expense. All boxes will contain ice packs and insulation, too, which I am researching now.
Also, the summer holidays aren’t exactly chocolate-friendly — few traditionally have truffles for 4th of July… Or marshmallows for Labor Day.
But it occurred to me that people often make their own very special holidays in the summer that chocolate and confections can fit very well into — and that would be weddings.
I think that handmade candy bars and marshmallows could make for fantastic wedding favors — they’re unique and tasty; people tend to get excited about them, and that would be a great way end the wedding day. The labels could be customized with the couple’s names and colors. And for some bars, I can do them as “fun-size” as well as of full size. As long as the reception is indoors, they should be fine. I also want to introduce products like wrapped caramels for the summer that aren’t as sensitive to heat as chocolate. I could make different shapes for marshmallows, too, if clients want.
My confections could also work as favors for baby showers, dinner parties, or any other type of party for that matter.
Now, my question is, does anyone have any leads for how to get exposure for this, especially in Southern California? I think it would rely on word of mouth to an extent, but I am thinking about who to contact with samples to reach more people — wedding planners? bridal shops? who else? And who specifically? Or where to post about it online, or maybe advertise online? I can send samples in to bridal magazines, but the turnaround time, if I make it in at all, will be much longer. I don’t have much experience with weddings or their resources — Martha Stewart and TheKnot are the extent of it.
If anyone has any contacts, ideas, or leads about anything having to do with wedding and party favors, please email me at nina[at]bonbonbar.com or leave a comment. Thank you!