BonBonBar Caramel Survey Results


Classic
     
  6%
Cinnamon Almond     4%
Wildflower Honey     18%
Single Malt Scotch     12%
Chocolate     4%
Salted Chocolate Nut     42%
Chocolate Malt     7%
Ginger     6%
Earl Grey     1%
Stout     0%

Which caramel flavor would you be most likely to buy?
Classic     54%
Cinnamon Almond     38%
Wildflower Honey     40%
Single Malt Scotch     26%
Chocolate     31%
Salted Chocolate Nut (Almonds,Walnuts, Pecans, Cocao Nibs)     35%
Chocolate Malt     31%
Ginger     21%
Earl Grey     29%
Stout     22%
Other, please specify     15%
Which other flavors would you also be interested in?

I probably shouldn’t have been, but I was surprised that the Salted Chocolate Nut was the clear favorite in the “most likely to buy” category. Frankly, I wasn’t plannng on offering that with the debut of my caramels, mostly b/c it’s more work due to the roasting and chopping of the nuts, but since people showed so much interest in it, it’s in the mix now. I was already willing to deal with the nut issues for the Cinnamon Almond Caramels, which I have a fanatical love for, so I guess I’ll just do a little more nut work. I was a little bummed to see the Cinnamon Almond at only 4% in most likely to buy, but at least it’s strong in the “interested in” category…. though not as strong as Classic, which really picked up in the “interested in” category. And I’m glad that Wildflower Honey was strong in both categories — it’s the one that I feel is most local, and it’s really tasty.

Thanks to everyone who participated in the survey!!! The BonBonBar Caramels will be available to sell as soon as I can manage.

6 Responses to “BonBonBar Caramel Survey Results”

  1. Christy Says:

    One thing I have learned, is people like their nuts! I am not surprised at your results at all, but am very excited that you’re up for the challenge for us.

    Can’t wait to see the packaging and of course taste the final product.

    If you need any taste testers………. :)

  2. Nina Says:

    Yeah, now that I think about it, chocolate, caramel, salt, and nuts is a mighty attractive combination. :) And I’ll keep you posted on taste testers…. :)

  3. Sarah Says:

    One of my favourite flavour combinations is caramel coated in white chocolate. I know it’s not technically ‘Real’ chocolate but good quality white has a more delicate flavour than milk or dark chocolate and that really lets the flavour of the caramel shine through (I freakin’ love caramel btw).
    This might seem too outlandish for the average consumer, but I like the idea of a cinnamon+nutmeg flavoured caramel enrobed in white chocolate.

  4. Nina Says:

    Sarah - Huh… I never thought about pairing white chocolate & caramel. I agree about the more delicate flavor, and it also melts so smoothly that I think that the texture would be perfect to match, too. I’m really tempted to try out the cinnamon and nutmeg caramel in white chocolate — it may be a really great holiday flavor. If I develop it, I’ll send you some! Thanks!

  5. Lisa Says:

    these all look amazing! but i was hoping ginger would be on the list somewhere so someone else would make it for me :)

    most excellent work, Nina!

  6. Nina Says:

    Thanks, Lisa! I’m keeping the Ginger Caramels in mind of Phase 2 of caramels… though now that you mention it, I want someone else to make them for me, too! :)

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