For a few reasons, I won’t be introducing my s’more kits until next week, but I just realized what it is about the kit that has been vaguely bothering me since I conceived of the idea: my s’more kit isn’t demonstrably different from the other gourmet s’more kits that are out there…. Marshmallows, graham crackers, and chocolate.
I like to think that each of my products is unique to my company — either b/c of the flavor combinations or technique, you can’t get them anywhere else. Vanilla marshmallows are probably the least original of my products, but at least I use a combination of two vanillas, avoid corn syrup, and make them light ‘n fluffy, so they’re as unique as they can be. A lot of customers are already amazed that marshmallows can be made outside of a factory. I even think that they’ll have a similar reaction to handmade graham crackers, too. After about 8 versions and much learning about crunchy cookie chemistry to make them just so, my graham cracker recipe is a nice balance of delicate dark sugar flavors, butter, and a touch of spice.
There’s a lot to be said to offer a traditional dessert made with good, pure flavors, and I think that my marshmallows, graham crackers, and chocolate tiles would deliver that… but I just want one unique touch. I don’t want go adding a strong flavor to it, like peanut butter or coffee, or even replacing the cinnamon with allspice. Instead I want to emphasize something that is already in the s’more, or something subtly complementary, to make a BonBonBar S’more just a little more special.
Sprinkle salt on the chocolate tiles? Sprinkle caramel sugar dust on the chocolate (as long as the texture works)? Encourage double decker smores?
I guess this sounds really fussy and kind of vague, but I’m going to consider the s’more and its ingredients more… And welcome any suggestions…